Aliyah Abdullah butterfly "a" logoSENIOR UX RESEARCHER & STRATEGIST

Every study is a story.Every piece is an insight.I discover where they fit.

Hey there! I'm Aliyah [Ah-lee-yah]. I'm an inquisitive UX Researcher and strategist with 7+ years of experience identifying scalable product systems that center human experiences. I enjoy storytelling and I turn scattered signals into a picture teams can build from. My curiosity helps me find the pieces, and empathy helps me understand how they fit together.

7+

years identifying scalable product systems

50%

Harmful exposure reduced

75%

Planning time reduced with AI integration

4x

Non-profit fundraising growth

Recent Pieces on the Board

All six case studies

CONTINUA

Designing a hybrid fitness ecosystem during a pandemic

Read the case study

Juglife Foundation · Uganda

UX Research to scale a water accessibility and education non-profit

Read the case study

Scale Health

Discovery research to design supportive health experiences

ZiZi Pay · Zambia

From 250+ student voices to a financial literacy MVP

What it's like to work with me

Aliyah has an amazing balance of a creative and logical mind. She has the ability to adapt to any situation. People can trust she will get the job done with precision and detail while also being iterative to move a project forward.

Chloé L.

Doctoral Student, Sports Psychology · Continua

Open to work.

I'm open to discuss contract, full-time, and part-time opportunities. Open to remote, hybrid and in-office.

Email me