About me
Hi! I'm Aliyah [Ah-lee-yah]
I'm an inquisitive UX Researcher & Strategist connecting empathy-driven insights to growth and scalable systems.
I approach research like a puzzle. Each insight and each study, when connected, reveals a clearer picture of human-centered needs and how that relates to stakeholder goals.
Industry Exposure
Experience across 7+ years in tech, agencies, wellness, financial services, healthcare innovation and non-profits— Reddit, Anomaly, Scale Health, New York Life and Juglife Foundation.
- Tech & Community
- Trust & Safety
- Health & Wellness
- Non-profit
- Financial services
- AI integration
- Agencies
How I Work
I've worked with seed and growth-stage companies, in ambiguous problem spaces and fast-paced product cycles. I turn complexity into clear, actionable insights. I scope tightly, and partner early with design, product and engineering to ensure we can identify stopgap recommendations, if needed.
Choosing My Best Pieces
Concept testing
Rapid research helps uncover quick insights for validation and provides high-level direction for future design explorations.
Usability testing
Evaluative research creates an opportunity to examine how launched features perform, how effective they are, and reveal future use-case scenarios.
Evaluative analysis
Surveys and heuristic analysis establish a product benchmark so progress can be tracked over time. These pieces provide opportunities to assess what's working and areas for improvement.
Strategic planning
Scoping a study sets the tone. Understanding organizational priorities and the competitive landscape, can drive focus on insights that deliver the highest-value.
Collaboration
Partnering with researchers and designers builds a strong UX foundation and tells the full story to stakeholders who aren't yet aligned.
Presentation
I'm a keen observer and empathetic listener, I lean on those skills to share narratives that connect human experiences and needs to product impact and department goals.
What it's like to work with me
Aliyah has an amazing balance of a creative and logical mind. She has the ability to adapt to any situation. People can trust she will get the job done with precision and detail while also being iterative to move a project forward.
Chloé L.
Doctoral Student, Sports Psychology · Continua
Why Teams Bring Me In
Internal tools & Consumer products
I've worked on both sides of the product surface — moderation tooling for internal teams and consumer features used at scale. I have a track record of impactful presentations that deliver actionable insights for stakeholders.
Coaching & Collaboration
I value the balance of working collaboratively and independently. As an athlete I was raised with a team-oriented mindset, and I've carried it through my career. Advocating for UX Research is best done as a team.
Listening, Learning & Storytelling
I'm inquisitive and love to learn. I earned the nickname “Sponge” in a previous role. I'm known for clear communication and storytelling that highlights user needs in a thoughtful way.
Creativity & the Arts
Creativity is the heart of innovation. I actively collaborate with graphic designers, artists, illustrators, DJs, writers, photographers and filmmakers — immersing myself in the essence of what brings a story to life.
The Pieces of My Path Here
2026
Product Researcher & Strategist
Freelance
2024
User Experience Researcher
Reddit
2020
User Experience Strategist
Scale Health
2018
Account Executive
Anomaly
2016
Marketing Manager
New York Life
2015
User Experience Strategist
Juglife Foundation
University of Southern California (USC)
M.S. Entrepreneurship and Innovation, Marshall School of Business
B.A. Public Relations and Sports Media, Annenberg School of Communication
Alignment is key
I'm open to discuss contract, full-time and part-time opportunities.
Explore My Cases