About me
Aliyah [Ah-lee-yah]
Inquisitive user experience researcher and strategist connecting empathy-driven insights to scalable systems. I am fascinated by our human behavior and I approach research like a puzzle.
Industry Exposure
7+ years experience across tech, agencies, wellness, financial services, health, wellness and non-profits— Reddit, Anomaly, Scale Health, New York Life and Juglife Foundation.
- Tech & Community
- Trust & Safety
- Non-profit
- Creative Agencies
- Health & Wellness
- Financial Services
How I Work
I've worked with seed and growth-stage companies in ambiguous problem spaces and fast-paced product cycles. I turn complexity into clear, actionable insights. I scope tightly, and partner early with stakeholders to ensure we can identify stopgaps, if needed.
Why Teams Bring Me In
Internal tools & Consumer products
I've worked on both sides of the product surface. Researching both moderation tooling for internal teams and consumer features used at scale. I have a track record of impactful presentations that deliver actionable insights for stakeholders.
Coaching & Collaboration
I value the balance of working collaboratively and independently. As an athlete I was raised with a team-oriented mindset, and I've carried it through my career. Designing the best user and customer experience is best done as a team.
Listening, Learning & Storytelling
I'm inquisitive and love to learn. I earned the nickname “Sponge” in a previous role. I'm known for clear communication and storytelling that highlights user needs in a thoughtful way.
Creativity & Art
Creativity is the heart of innovation. I actively collaborate with graphic designers, artists, illustrators, DJs, writers, photographers and filmmakers to immerse myself in the essence of what brings a story to life.
What it's like to work with me
Aliyah has an amazing balance of a creative and logical mind. She has the ability to adapt to any situation. People can trust she will get the job done with precision and detail while also being iterative to move a project forward.
Chloé L.
Doctoral Student, Sports Psychology · Continua
Choosing My Best Pieces
Concept testing
Rapid research to uncover quick insights for validation and high-level direction for future design explorations.
Usability testing
Evaluative research to examine how features perform and their effectiveness while keenly observing for nuanced use-case scenarios.
Evaluative analysis
Surveys and heuristic analysis to establish a benchmark and assessment for progress over time and areas of improvement.
Strategic planning
Scoping to set the tone and map organizational priorities to refine focus and deliver high-value insights.
Collaboration
Partnering with researchers and designers to build a strong UX foundation while managing stakeholder alignment and expectations.
Presentation
Empathetic listening to share narratives that connect human experiences and needs with product impact and department goals.
Pieces Of My Path Here
2026
UX Researcher & Strategist
Freelance
2024
User Experience Researcher
Reddit
2020
User Experience Strategist
Scale Health
2018
Account Executive
Anomaly
2016
Marketing Manager
New York Life
2015
User Experience Strategist
Juglife Foundation
University of Southern California (USC)
M.S. Entrepreneurship and Innovation, Marshall School of Business
B.A. Public Relations and Sports Media, Annenberg School of Communication